Dairy products brands like Arla and Dairy Products Brands Holdings (DBBH) have been in a legal battle for years over ownership of the trademarked brand “B12 Dairy Products”.
The company was founded in 2011 by Arla Vitti, a lawyer who went on to found a company called The Farm, which is also based in California.
The brand has been around for more than a century and was used by many brands such as Kashi, Ben & Jerry’s, and Oreos.
B12 has been owned by Dairy Products Holdings since 2011.
In 2016, the company was sold to the dairy group’s parent company, Dairy Farmers of America, for $2.3 billion.
The B12 Dairy brand has since gone through a number of owners including Arla, who bought the company in 2011, and a number who bought it later on.
The dairy brand has a long and colorful history, and has been a major part of the dairy industry for decades.
Dairy products companies have long sought to control the brand through licensing agreements.
In the 1990s, Arla began licensing its B12 brand, and the dairy company took it to an international court in 2005.
In 2011, Dairy Products Companies Holdings filed a trademark infringement suit against Arla.
The complaint claimed the B12 dairy brand is “an expression of Arla’s brand,” and that it was “likely to cause confusion and confusion in the marketplace.”
Dairy Products Brands Holding then filed an infringement suit, seeking to stop the trademarking of the brand.
The trademark was subsequently struck down by the Trademark Trial and Appeal Board, which found in favor of Dairy Products.
In 2018, the Trademarks and Patent Office rejected Arla Dairy Products Holding’s claim that its B 12 dairy brand was “an expressively identified product,” and determined that the trademark was invalid because it was too broad.
The ruling is now pending in the US Patent and Trademark Office.
The case is expected to go to the Supreme Court later this year.
In response to the ruling, Arlene Vitt, Arleene Vittici, and Arla Foods Holdings released a statement, which read: “The dairy products brand has enjoyed extensive, positive and long-standing marketing, branding and advertising throughout its long history.
It is in the best interest of our brand and its consumers for the trademark infringement to be promptly dismissed.”DBBHL had previously filed a complaint with the Tradeports in 2017.
The Dairy Products Licensing Board denied the claim that the brand was an expressively identifiable product.