A new survey by Australian brand Kodai Dairy Products has revealed the Australian brand’s popularity in Japan has increased by an incredible 12 percent over the past 12 months.
Kodai Dairy Product Co Ltd’s latest survey, conducted by Kantar Worldpanel ComTech, reveals that the Australian company’s Japanese market share has grown by 13 percent over a 12-month period, with the growth in Japan offsetting a drop in its Australian market share.KDAs latest report also reveals that Kodai has become the second largest brand in Japan in terms of sales volume.
KDAs Japanese market is currently valued at $2.24 billion.
Kudu is the second most popular brand in the country, with more than 8.4 million sales in the last 12 months, a figure that has increased to 10.3 million sales last year, which also includes a number of new brands.
Kudo has also expanded its presence in Australia in recent months, with Kudo Australia and Kudo Brand Australia opening stores last year.
Kudos is also expanding its reach to Japan in recent years, with an expanded number of stores in the area.
The company’s latest report has also revealed that Kodayas brand sales in Australia have been increasing over the last year to more than $3 billion, which represents a 12 percent increase in sales over the previous year.
In Australia, Kudos also holds the No.1 position, with its sales in Japan representing 7.3 percent of total sales in 2016.
Kodo Dairy Products, a Japanese-owned company, has also increased its presence at the Australian market, with 1.6 million sales and a total market share of 12.9 percent in 2016, up from 7.4 percent in 2015.
Kdas Japanese sales in China, a market Kodai currently operates in, is growing by more than 7 percent over last year and has grown from 4.5 million sales to 5.9 million sales, which has been offset by a drop from 8 million sales a year ago.
Kadogawa, the second-largest Japanese brand in Australia, has increased its market share by 9 percent over 2016 to almost 26 percent.
The brand is also a new entrant in Australia’s dairy market, which is now worth about $4 billion.